Book Review: Purple Cow

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My review of  The Purple Cow, I picked up this book because of its packaging. Its purple shiny and has a cow on it. My first thought was what is a Purple Cow? Is it like that purple squirrel they found in PA or something, lol. I started reading in hopes to find out what exactly is the purple cow. I didn't find out until I was midway thru reading it. It you need something to get you thinking and how a lot of time to think. This book is for you. Because its about getting you to separate yourself from the rest in your business. How are you making yourself stand out among the hundreds, thousands, or even millions?

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